Client: Abington Business & Professional Association (ABPA)
Project: Website Design, Brand Identity Design, SEO, Email Marketing
OVERVIEW
The Abington Business and Professional Association (ABPA) plays an important role in connecting local businesses, professionals, and the greater community. Their previous website no longer reflected the organization’s growth, activity, or value to members. The goal of this redesign was to create a modern, easy-to-navigate website that clearly communicates ABPA’s mission, promotes events, and serves as a central hub for current and prospective members.
In addition to visual and structural improvements, the project included refining ABPA’s brand system to ensure consistency across all digital touchpoints and support long-term growth.
Approach
The redesign began with a strategic review of ABPA’s goals, audience, and existing content. From there, the focus was placed on simplifying the user experience, improving content hierarchy, strengthening brand consistency, and building systems that reduce manual work for the organization.
Key steps included:
Digitizing and refining ABPA’s logo for consistent, high-quality use across platforms
Defining a cohesive color palette, typography package, and brand best practices to establish visual consistency
Creating clear navigation for events, membership, and association information
Designing a flexible layout that could be easily updated by ABPA administrators
Building customized forms to streamline internal workflows and submissions
Ensuring mobile responsiveness and accessibility
Structuring content and metadata for SEO and emerging AI-powered voice search
The Result
The redesigned ABPA website delivers a clean, modern experience that clearly reflects the organization’s professionalism and purpose. A refined brand system creates visual consistency across the site, while improved structure makes it easy for visitors to find information, engage with events, and connect with the association.
Behind the scenes, customized forms and automated workflows reduce administrative effort, and SEO optimization positions ABPA for stronger visibility in both traditional search results and AI-driven, voice-based search experiences.
Key Features
Refined Brand System: Digitized logo, defined color palette, typography package, and brand best practices to ensure consistency across all digital materials
Streamlined Navigation: Clear pathways to events, membership information, and key resources
Customized Forms & Automations: Purpose-built forms for vendors, member information submissions, and event submissions to reduce manual follow-up and improve efficiency
SEO & AI Voice Search Optimization: Structured content, optimized metadata, and clear page hierarchy to support search engines and AI assistants
Events Integration: Dedicated events section to promote upcoming meetings and community activities
Mobile-Responsive Design: Optimized for seamless viewing on all devices
Easy Content Management: Built for straightforward updates by the ABPA team
Modern Visual Design: Clean layouts and improved readability that align with ABPA’s refined brand identity
Platform
WEBSITE DESIGN: After
Before
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