Project: Website Design, SEO

OVERVIEW

Royal Gold Cleaning Co. is known for delivering high-quality, reliable cleaning services with exceptional attention to detail. As the business continued to grow, their previous Wix website no longer reflected the level of service they provide or supported their goals for visibility and lead generation.

The objective of this project was to migrate the website from Wix to Squarespace, elevate the overall design, refine the brand presentation, and optimize the site for maximum search visibility, while making it easy for potential clients to get in touch.

Approach

The migration from Wix to Squarespace provided a more robust, flexible platform with enhanced design capabilities and better SEO performance. The redesign focused on creating a polished, professional visual identity that aligns with Royal Gold Cleaning Co.’s high standards.

  • Key steps included:

    • Refining the brand with an updated color palette, typography, and cohesive visuals

    • Crafting a clean, user-friendly layout that highlights services clearly

    • Implementing SEO best practices to maximize search visibility, including AI voice search optimization

    • Adding prominent calls-to-action, specifically a “Free Discovery Call,” to encourage client inquiries

    • Ensuring the site is fully responsive and easy to update for ongoing growth

The Result

The new Squarespace website reflects the premium nature of Royal Gold Cleaning Co.’s services with a modern, elevated design. It attracts more visitors through improved search engine rankings and converts them into leads with clear, compelling calls-to-action. The site is easier to manage, giving the business flexibility to grow online alongside their reputation.

Key Features

  • Platform Migration: Smooth transition from Wix to Squarespace for improved stability and scalability

  • Brand Refinement: Updated color palette, typography, and visuals for consistent, professional branding

  • SEO Optimization: Structured content and metadata designed for maximum discoverability including AI voice search

  • Lead Generation: Prominent “Free Discovery Call” call-to-action and streamlined contact forms to boost client inquiries

  • Mobile-Responsive Design: Fully optimized for a seamless experience across devices

  • User-Friendly CMS: Easy-to-manage backend for ongoing content updates

Platform

squarespace logo
 

WEBSITE DESIGN: After

 
 
screenshot of old Royal Gold Cleaning Co. website built on Wix.
 

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