Client: Farm Box
Project: Website Design, Brand Identity Design, CRM Setup, SEO
Farm Box: Building a Stronger Brand, Website & Client Experience
Farm Box is more than a gym. Located in Madison Township, just outside Scranton, PA, this women-focused fitness community brings together personalized coaching, functional strength training, outdoor workouts, and a welcoming environment where women can build strength and confidence together.
As the business grew, it needed a stronger digital presence and a more streamlined way to manage its growing community. I worked with Farm Box to bring its brand, website, and client management system together into one cohesive experience, supporting the business both inside and outside the gym.
Platform
A Brand That Reflects the Farm Box Experience
Farm Box has a personality all its own: strong, welcoming, community-driven, and a little unconventional. The goal was to create a brand identity that captures that spirit while giving the business a consistent, recognizable look across its digital and physical presence.
I developed a defined brand identity, including an updated logo and complementary logo variations for use across different applications. This gave Farm Box the flexibility to maintain a cohesive look on its website, social media, merchandise, and other branded materials.
The result is a more polished, intentional identity that reflects the experience members have when they walk through the door.
Birdie Foundation logo design
A New Website Built Around the Business
I designed and developed a custom website on Squarespace, creating a central online home for Farm Box that communicates what makes the business different and helps potential members take the next step.
The website brings together Farm Box's approach to fitness, training options, community initiatives, and special events in an easy-to-navigate format. It highlights the balance between outdoor workouts on the farm and training inside the modern gym, along with functional strength training, HYROX-style workouts, and personalized coaching.
The site also provides a place to showcase the community beyond daily workouts, including pop-up yoga, Pilates, barre, and HIIT sessions, as well as the Birdie Foundation, Farm Box's nonprofit initiative supporting women when they need it most.
Rather than simply listing services, the website helps visitors understand the Farm Box experience and gives them a clear path toward becoming part of the community.
Streamlining Client Management & Bookings with Vagaro
A great website is only one part of the equation. For a fitness business with classes, memberships, passes, and an active community, managing the client experience behind the scenes is just as important.
To support Farm Box's day-to-day operations, I helped implement Vagaro as its client management and booking system. This gives clients a dedicated place to view the schedule, explore available classes and passes, manage their profiles, and book sessions through the Vagaro app.
The setup also supports Farm Box's processes for new clients, including the required waiver before attending a first class, while making options such as walk-in passes and 10-class passes easier to manage.
By connecting the website experience with a dedicated booking platform, Farm Box can direct visitors from discovering the business online to taking action without relying on a patchwork of manual processes.
One Business, Working Together Online & In Person
The biggest impact of this project was connecting with Stephanie at Farm Box and bringing the pieces together.
Farm Box already had the in-person experience, coaching, and community that makes it special. My role was to build the brand and digital infrastructure to support that experience as the business continues to grow.
The combination of a defined brand identity, custom Squarespace website, and Vagaro booking system gives Farm Box a more cohesive foundation for attracting new members, communicating its offerings, and managing client relationships.
It also creates room for the business to continue expanding its programs, events, merchandise, and community initiatives without losing the personality that makes Farm Box unique.
The Takeaway: Your Digital Presence Should Work as Hard as You Do
Your website, branding, and business systems shouldn't operate independently. When they work together, they create a more consistent experience for your customers and a more organized foundation for your business.
For Farm Box, that meant turning an established in-person fitness community into a brand with a clear identity, a professional online presence, and a practical system for managing bookings and clients.
Need more than a new website? I help businesses bring their branding, website, and digital tools together to create a stronger online presence that supports real business goals.
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