Where are you located, and who can you help?

I am located in Scranton, PA and work remotely with clients anywhere in the U.S., including Clarks Summit, Dickson City, and Waverly PA. I can help any business with website design, branding, eCommerce, and digital marketing services.

Do you offer custom website design and development?

Yes, I offer fully custom website design and development tailored to each business. I do not use cookie-cutter templates and build each site around your goals, industry, and audience.

Do you design eCommerce websites?

Yes, I specialize in eCommerce websites for product-based businesses, service providers, and subscription models. I work with Shopify, Squarespace, WordPress, Wix, and other platforms depending on what fits your business best.

Do you offer brand identity and logo design?

Yes, I provide custom brand identity and logo design including full logo suites, color palettes, typography, brand graphics, and usage guidelines.

What general graphic design services do you provide?

I offer design services including business cards, flyers, print ads, billboards, social media graphics, apparel and merchandise design, and packaging design.

Do you offer SEO and performance optimization?

Yes, all websites include SEO best practices. I also offer SEO optimization services for existing websites including content improvements and connection to Google Analytics and Google Search Console.

Can you audit my current website and suggest improvements?

Yes, I offer Website Audit and Refinement services to evaluate user experience, SEO, performance, design, and platform choice. I provide recommendations based on what benefits your business and customers most.

Do you offer ongoing website maintenance and updates?

Yes, I offer ongoing monthly support or as-needed maintenance for website updates, blog posts, product additions, SEO improvements, and digital marketing support.

Do I own my website and design files after the project is complete?

Yes, you always own full rights to your website, domain, accounts, and design files. Everything is set up in your name and I do not upcharge for hosting or subscriptions.

How do I start a project with you?

To start a project, fill out the Project Inquiry Form. I will schedule a free discovery call to learn more about your goals and outline project recommendations.

Do you have a referral program?

Yes, I offer a $100 referral credit for every new client you refer who books a project. Credits can be applied to website updates, branding, SEO, digital marketing, and more.

What are some tips for looking professional online?

I offer a free download that covers zero-cost online tools and tips to elevate your business's professionalism. You can download the guide at https://www.katfoxdesign.com/shop/p/zero-cost-online-business-tools.

Client: Parabello

Website DesignBrand DesignLogo DesignGraphic DesignSEOBusiness CardsPhotographyEmail Marketing

Oct 28

Written By Kat Fox

Project: Website Design, eCommerce, SEO, Photography

OVERVIEW

The Parabello website recently received a strategic redesign to create a seamless, elegant, and highly functional online shopping experience. The updated design emphasizes easy navigation through product collections, allowing visitors to explore everything with ease.

A key focus of the redesign was the collection navigation menu, organized to make shopping intuitive while supporting SEO and maximizing online visibility. Each collection is structured to highlight popular products, seasonal offerings, and curated bundles, helping customers quickly find what they’re looking for.

The site is optimized to perform across desktop, tablet, and mobile devices, ensuring a smooth, responsive experience. Strategic SEO integration, including keyword-rich titles, descriptions, and localized content for Clarks Summit, PA, and the Greater Scranton area, ensures the brand is easily discoverable by customers searching for curated gifts, artisan goods, and natural products.

Interactive elements such as galleries and banner highlights showcase Parabello’s custom gifting options, corporate solutions, and seasonal collections, reinforcing the brand’s focus on thoughtful, intentional shopping.

The Result

Overall, the redesign balances beauty, functionality, and strategy, creating an online experience that reflects Parabello’s brand values while driving maximum engagement, discoverability, and results for both shoppers and the business.

Platform

“Kat was awesome to work with! She’s diligent, organized, and incredibly detail-oriented. She took my very “homemade” website and refined it into something professional, functional, and really aligned with my brand.”

— Milena, Owner of Parabello