Client: VIBEcare
Project: Website Design, Brand Identity Design, SEO
OVERVIEW
VIBEcare underwent a comprehensive brand identity refresh and website redesign to better reflect its professionalism, clarity, and growing impact. The project included simplifying and modernizing the logo, as well as migrating the website from Wix to Squarespace for a more streamlined and scalable digital experience. The primary objective was to create a cohesive brand presence that speaks equally to both core audiences—patients and providers—while increasing meaningful engagement through form submissions.
Approach
The brand refresh began with redesigning the logo to be clean, simplified, and highly recognizable. The updated mark features a professional, refined aesthetic with a stark, memorable icon designed to leave a lasting impression and ensure versatility across platforms.
The website was strategically restructured to improve clarity, user flow, and conversion. Moving from Wix to Squarespace allowed for a more polished design framework and improved content organization. Messaging was carefully crafted to balance two distinct audiences—patients seeking care and providers seeking partnership—without diluting either message. Clear calls-to-action and intentional form placement were prioritized to guide visitors toward the next step.
The Result
The new VIBEcare brand presence is cohesive, professional, and approachable. The simplified logo strengthens recognition and credibility, while the redesigned website offers a streamlined user experience that builds trust and encourages action. The digital platform now effectively educates visitors and supports higher conversion rates through improved structure and messaging.
Key Features
Simplified, modern logo with a bold, recognizable icon
Full website migration from Wix to Squarespace
Streamlined site architecture for improved navigation
Balanced messaging for both patients and providers
Strategic call-to-action placement
Optimized forms designed to increase qualified submissions
Scalable design foundation for future growth
Platform
WEBSITE DESIGN: After
Before
Brand Identity Design: After
Before
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