Client: Scranton Chamber of Commerce - Young Professionals Program
Project: Logo Design
OVERVIEW
The Greater Scranton Chamber of Commerce launched the new Young Professionals Network and needed a logo that gave the program its own identity while clearly aligning with the Chamber’s established brand. The focus of this project was to create a modern, professional mark that feels fresh and energetic, yet familiar and credible.
The custom logo was designed to visually echo key elements of the Chamber’s primary logo, reinforcing brand recognition while introducing a distinct look tailored to emerging professionals. Clean lines, strong structure, and thoughtful typography help position the Young Professionals program as forward-thinking, connected, and growth-oriented.
To support flexibility across platforms, the final design includes both a primary logo and a submark. This allows the identity to work seamlessly across digital marketing, social media, print materials, and event signage as the program launches new initiatives and programming in 2026.
Logo Design
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