Client: Asparagus Sunshine
Project: Website Design, eCommerce, Brand Identity Design, SEO, Email Marketing
OVERVIEW
Asparagus Sunshine is a flower farm and floral design business rooted in the Delaware Water Gap, PA and Poconos community, known for locally grown flowers, creative design, and a deeply personal connection to nature and sustainability. As the business evolved from antiques into flowers and farm-grown florals, it needed an online presence that reflected that growth.
This project focused on two major goals:
Creating a cohesive, refreshed brand presence
Building a fully functional e-commerce website that made it easy for customers to shop locally grown flowers online
The new website needed to feel just like Asparagus Sunshine itself — welcoming, homegrown, slightly whimsical, and deeply connected to the local community.
Approach
The process began by understanding the heart of the business. Rather than forcing a traditional florist model, the strategy centered around what makes Asparagus Sunshine different:
Flowers grown on-site using organic methods
Seasonal availability guided by nature
Community partnerships throughout Delaware Water Gap and the Poconos
A personality-driven brand rooted in storytelling
Brand Direction
The branding focused on preserving authenticity while improving clarity and consistency across digital platforms. The goal wasn’t to reinvent the business — it was to refine and elevate what already existed.
Key branding considerations included:
Natural, friendly language that feels personal and approachable
Earth-inspired visuals and layouts
Emphasis on local farming and sustainability values
A balance between vintage charm and modern usability
Website Strategy
The website was built as an e-commerce experience designed specifically for a small flower farm, not a large-scale florist. This meant prioritizing:
Simple ordering for subscriptions and bouquets
Clear pickup and delivery expectations
Education around seasonal flowers and care
Strong local SEO targeting the Delaware Water Gap and Poconos PA area
Every page was intentionally structured to help customers understand what Asparagus Sunshine offers and how its process differs from commercial flower shops.
The Result
The finished website gives Asparagus Sunshine a digital home that grows alongside the farm itself.
Customers can now:
Purchase flower subscriptions online
Order locally grown bouquets for pickup or delivery
Learn about event florals and inquire easily
Discover plant care tips and floral education
Connect with community partners carrying farm-grown flowers
The new platform also allows the business owner to manage products, seasonal offerings, and content independently — ensuring the website can evolve naturally throughout each growing season.
Most importantly, the site reflects the personality behind the brand: joyful, thoughtful, and deeply rooted in local community values.
Key Features
E-Commerce Functionality
Online ordering for flower subscriptions and bouquets
Local pickup and delivery options
Seasonal product management aligned with farm availability
Local SEO Optimization
Keyword targeting for Delaware Water Gap, PA and the Poconos region
Location-focused content throughout the site
Optimized collection and product pages for discoverability
Event Floral Inquiry System
Dedicated event pages for weddings and celebrations
Streamlined inquiry forms for customer communication
Clear expectations around ala carte floral services
Educational Content
Plant care guides
Floral glossary
FAQ resources to help customers understand farm-grown flowers
Community Integration
Partner locations highlighted where flowers can be purchased locally
Newsletter system for farm updates and member events
Story-driven About pages that build connection and trust
This project is a great example of how thoughtful branding and intentional web design can help a small, local business expand its reach while staying true to its roots.
Asparagus Sunshine now has an online presence that works year-round — supporting sales, educating customers, and strengthening its connection to the Delaware Water Gap and Poconos community.
Platform
WEBSITE DESIGN: After
Before
Brand Identity Design: After
Before
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