Client: Drew Christian, Attorney at Law
Project: Website Design, SEO
How a Strategic Website Update Expanded Statewide Reach for Drew Christian, Attorney at Law
When people search for legal help, they often aren't looking for "just another attorney." They're looking for answers, reassurance, and someone who understands what they're going through.
That was the challenge with Drew Christian's previous website.
While it contained a wealth of valuable information, the website had become dated, difficult to navigate, and wasn't generating many new leads. Visitors had to sift through long pages of content to understand the services offered or determine whether Drew was the right attorney for their situation. The only clear way to get in touch was by phone, limiting opportunities for prospective clients who preferred to reach out online.
Before & After
Platform
The redesign focused on creating a modern, approachable experience that guides visitors through the information they're looking for while making it easy to take the next step.
Reorganizing Content Around the Client
Rather than simply refreshing the design, the project involved rethinking how information was presented.
The original website contained years of valuable content, but much of it was buried within lengthy pages. Instead of rewriting everything from scratch, I reorganized that content into dedicated pages with a logical structure that helps visitors quickly find answers to common questions.
The new website now clearly highlights:
Drew's experience and background
Areas of practice and services
Types of cases handled
Attorney's fees
Frequently asked questions
Contact information and consultation process
The result is a website that feels less overwhelming and helps visitors build confidence as they move through the site.
Making It Easier to Reach Out
One of the biggest opportunities was improving how prospective clients could get in touch.
Previously, most new inquiries came through phone calls. While many people still prefer to call, others want the opportunity to explain their situation before speaking with an attorney.
The new website includes a targeted consultation form that collects important information about each inquiry, allowing potential clients to describe their situation and making it easier for Drew to prepare before following up.
By giving visitors multiple ways to make contact, the website now serves a wider range of users and removes barriers that may have prevented someone from reaching out.
Built for Search Engines and the People Using Them
A beautiful website only works if people can find it.
As part of the redesign, I completely restructured the website with search engine optimization (SEO) in mind.
This included:
Reorganizing content into dedicated pages targeting specific search topics
Optimizing page titles, meta descriptions, and heading structure
Improving internal linking throughout the site
Writing content around the questions parents are actually searching for
Implementing structured schema markup to help search engines better understand the website
Creating a cleaner site architecture for improved indexing
The goal wasn't simply to rank for the firm's name, it was to increase visibility for the services people are actively searching for throughout Pennsylvania.
The Results
The impact was immediate.
After launch, the website experienced an increase in traffic and began ranking more prominently for relevant education law searches.
Most importantly, the firm's reach expanded beyond Northeastern Pennsylvania, attracting visitors from across the state.
For the first time, prospective clients began submitting consultation requests directly through the website in addition to calling the office. Instead of relying solely on phone inquiries, the website became an active lead-generation tool, providing another convenient way for families to connect with Drew when they needed legal guidance.
Great Websites Don't Just Look Better, They Work Better
A successful website isn't measured by how modern it looks. It's measured by how effectively it helps visitors find information, builds trust, and encourages them to take action.
For Drew Christian, that meant transforming an outdated website into one that:
Provides a clear path for visitors to learn about services
Makes contacting the firm simple and convenient
Improves visibility in organic search results
Reaches potential clients throughout Pennsylvania
Generates qualified leads through both online forms and phone calls
That's the difference between having a website and having a website that works for your business.
Ready to transform your organization’s website into a tool that actually works for you?
Start getting a return on your website. Don’t let your site sit idle — get in touch or fill out a project inquiry form today.
