Client: Aspen Meadows
Project: Website Design, SEO
How a Website Redesign Helped Aspen Meadows Reach More Pet Owners and Generate More Inquiries
When Aspen Meadows Pet Aquamation & Memorial Services first launched, their website provided the basic information families needed to get in touch. But as their business grew, it became clear the site wasn't doing enough to educate visitors, answer common questions, or guide potential clients toward taking the next step.
For many pet owners, aquamation is an unfamiliar service. Most people only know about aftercare options offered through their veterinarian, so the website needed to do more than simply list services. It needed to build trust, explain the process, and reassure families during one of the most emotional times in their lives.
Before & After
The redesign focused on creating a clear journey for visitors from the moment they landed on the homepage.
Instead of presenting general information, the new site was reorganized to answer the questions families are already asking:
What is aquamation?
How is it different from cremation?
Do I have to go through my veterinarian?
What services are available?
What happens next?
By restructuring the navigation, expanding educational content, and creating dedicated pages for individual services, visitors can now quickly find the information they're looking for without feeling overwhelmed.
A Website That Educates, Not Just Informs
One of the biggest goals of the redesign was education.
Because aquamation is still relatively new to many pet owners in Northeast Pennsylvania, we developed extensive content explaining the process, comparing it to traditional cremation, outlining package options, and answering frequently asked questions.
Additional pages were created for topics including:
Pet aquamation packages
Preplanning
Transportation services
Burial options
Memorial keepsakes
Private goodbye sessions
Grief resources
Frequently asked questions
This content not only helps families make informed decisions, but also positions Aspen Meadows as a trusted local resource instead of simply another service provider.
Turning Visitors into Qualified Leads
The previous website relied primarily on phone calls.
While phone calls remain important, many people prefer researching their options before speaking with someone, especially when facing an emotional decision.
The redesigned website introduces a dedicated consultation page featuring a custom inquiry form that collects helpful information before the first conversation. Families can easily reach out online at any time, while Aspen Meadows receives the details needed to provide thoughtful, personalized support from the very first interaction.
This creates a better experience for both the client and the business.
Built for Search Engines, Not Just People
Great design means very little if nobody can find your website.
A major focus of this project was improving Aspen Meadows' organic search visibility through strategic SEO.
The site was rebuilt with:
Local SEO targeting Clarks Summit, Scranton, Waverly, Dalton, Dunmore, and surrounding communities
Optimized page titles and meta descriptions
Keyword-focused service pages
Expanded educational content
Internal linking throughout the website
Search-friendly page structure
Rather than trying to rank for one broad keyword, the strategy focused on dozens of highly relevant searches related to pet aquamation, pet memorial services, pet aftercare, and end-of-life planning.
Immediate Results After Launch
The impact was almost immediate.
Following the launch of the redesigned website:
Organic website traffic increased.
Aspen Meadows began ranking higher for relevant local searches.
Families started submitting consultation forms directly through the website.
The business gained a second source of qualified leads in addition to phone calls.
Instead of relying solely on people picking up the phone, the website is now actively educating visitors, answering their questions, and generating inquiries around the clock.
A Website Should Be More Than a Digital Brochure
The best websites don't simply look professional, they solve problems.
For Aspen Meadows, that meant creating a website that supports families during a difficult time while also helping the business become more visible online.
By combining thoughtful user experience, strategic SEO, and messaging focused on the customer's needs, the website has become an extension of the compassionate care Aspen Meadows provides every day.
If your website isn't bringing in qualified inquiries, educating your audience, or appearing in search results for the services you offer, it may be time for more than a visual refresh. It may be time for a strategy that works.
Ready to transform your organization’s website into a tool that actually works for you?
Start getting a return on your website. Don’t let your site sit idle — get in touch or fill out a project inquiry form today.
